Mini L.O.L. Surprise!

Writer/Director

2 min YouTube Launch Video + TVCs

CLIENT: MGA Entertainment
PRODUCTION COMPANY: Concrete Media

There is nothing I love more than combining narrative and commercial filmmaking techniques, which is exactly what the brief called for here. MGAe was looking for a launch video that would thrive on YouTube, while also providing a basis for 30 sec and 15 sec TVCs.

Inspired by the adventure and comedy of “Honey I Shrunk The Kids” I wrote a 2-minute hero piece. Production combined green screen, stop-motion animation and superb casting for our 10-year-old lead talent. We scored big numbers for these mini fashion dolls, hitting 1.5+ million views on YouTube.