Mini L.O.L. Surprise!
2 min YouTube Launch Video + TVCs
CLIENT: MGA Entertainment
PRODUCTION COMPANY: Concrete Media
CREATIVE DIRECTOR + DIRECTOR: Lauren Ciaravalli
There is nothing I love more than combining narrative and commercial filmmaking techniques, which is exactly what the brief called for here. MGAe was looking for a launch video that would thrive on YouTube, while also providing a basis for 30 sec and 15 sec TVCs. Inspired by the adventure and comedy of “Honey I Shrunk The Kids” I wrote a 2-minute hero piece. Production combined green screen, stop-motion animation and superb casting for our 10-year-old lead talent. We scored big numbers for these mini fashion dolls, hitting 1.5+ million views on YouTube.
ORIGINAL HOOK: “L.O.L. Surprise! has a major surprise… in mini size!”